International Business May Be For You
It is a big world out there and your small business could find a way to capture some of the customers that are just waiting to hear about you and your products. Do your products or services lend themselves to “overseas” trade? If they do, then maybe it is time for you to find out how you can take advantage of all the opportunities, just waiting to be won.International trade is one way to find new and exciting markets for your business and a way to expand and find new customers or suppliers. Over the years, I have worked with many businesses that have seen their sales skyrocket because of the new markets they have found in other countries. Some of the products they import have helped the business owner reduce costs, by doing away with the middleman.There are a number of government programs to help the small business owner with export business. The Small Business Administration (SBA) has workshops and loan guarantees that can help you figure out how to get started and even finance your sales. There is also the Export Import Bank of the U.S. (EXIM Bank) which offers various direct loans to exporters. A large number of banks have International Banking departments that can help you get started too. Banks offer products like, commercial letters of credit, trade finance, foreign exchange and international wire transfers, which all can help you execute your foreign transactions. Most states, and many municipalities, have foreign trade offices to help facilitate trade with local business and foreign buyers and sellers. They sponsor trade missions to specific countries and workshops about international trade and other related events, to help build awareness of the State or City in which they are founded.If you have any interest in this kind of business expansion, you should begin to ask questions of others who already have an overseas component to their business. Make a visit to your bank’s international department to find out what they offer. The bank will also know what resources are available in your city, county or state. Get on the internet and do as much research as you can and then begin to speak to your sales team and suppliers to obtain further information and input.Once you have obtained as much information as you can, develop a marketing plan to take your business to the world. If you want to export, find only one or two of the most promising countries and focus on those markets to begin with. Then expand as you find success and gain familiarity with the idiosyncrasies of doing business globally. You may find it fun and rewarding to expand your business outside your established market. Be prepared to travel, however. Like any customer you already have, most foreign business owners want to meet and greet their suppliers or customers. Most business people in the world operate very much as we do here in the USA. International business may not be for you, but it can be a fun challenge and very rewarding. Good luck.
Link Building With Social Bookmarking Submission
Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build.What Content To Bookmark?In general you will want to get into the habit of bookmarking every piece of significant content that you create. For blogs, this would be most blog posts and for static websites each page. There are some exceptions though. Ensure that anything you bookmark provides value in some way – this caters for the ‘social’ aspect. Don’t bookmark your about page, privacy policy and so on. But do bookmark all of your real content pages.SEO for BookmarkingBy using social bookmarking submission as a link building strategy you can build a large number of backlinks to each piece of content you bookmark but in order to make the effort worthwhile, you need to ensure that the bookmark information such as the title, description and tags are optimized for SEO purposes.The anchor text for the backlink is simply the title in most cases so this is your most important field. You should have a keyword phrase in mind that you wish to rank for and then include that keyword in every field possible – the title, description and as one of your tags. Note that if your content has a title, it doesn’t have to be the same as the title you use for the bookmark. Including your keywords prominently makes the bookmark more relevant and thus gives it more weight in the search engines.When To Create BookmarksGoogle and most other search engines monitor the frequency at which backlinks are created and if a large number are created all at once they are not as effective as a steady drip of new links coming in over time. Therefore it is best to bookmark your content on a regular basis rather than all at once. If you’re bookmark a site containing a lot of existing content then perhaps spread out the bookmarks to just one per day.There is another thing to consider too; there are a great many social bookmarking sites that you can use and for best results you’ll want to submit to as many of them as possible. Don’t settle for one backlink when you could have 20, 50, 100 or however many you have time to create! If you are short on time you can use automated social bookmarking submission tools to do the work for you but this is where you need to be careful. Some such tools will create all of those bookmarks in one hit which is not ideal. Choose a tool which will allow you to space out your submissions steadily over a number of days and create them all for you on auto-pilot.Finding Bookmarking SitesThere’s literally thousands of social bookmarking sites online these days and new ones pop up all the time. For a more effective backlink, there are two things you are looking for – the page rank of the site and whether or not it is ‘dofollow’. The higher the page rank the better and do follow is guaranteed to be picked up by the search engines. To find some go to Google and search for something like ‘do follow social bookmarking sites’ and you’ll find lists of them. Alternatively if you use an automated social bookmarking submission tool that has sites built in, it will handle all of that for you.
Blogging and SEO Working for You
Google’s freshness update has created a surge in business website blogging. The update has affected a large percentage of search results, giving companies a real reason to integrate their blog page into their main website. The update has meant that the first few pages of search results are usually populated with blogs and articles that relate to that specific term; more so than business websites (not including long-tail keyword or local searches).As an example, if you were interested in buying an iPhone and searched for an exact term ‘iPhone’ (short-term keyword), the first page of results will be filled with blogs, reviews, news articles and message forum posts relating to that topic. Conversely, if a search is made for ‘buying an iPhone’ (long-tail keyword) or ‘mobile phone shops in London’ (local keyword), the result pages will be populated with business websites.This article will cover two related topics: how to improve your website’s SEO with blogging and how to improve your blog’s SEO.Your business website’s SEO can be improved by a blog in the following ways:Fresh ContentA blog page will provide your site with fresh content. When search engines crawl your website they will notice the frequent updates and new URLs and recognise that this is updated content. The freshness update mentioned earlier will be taken in to consideration when ranking is determined.New Keywords TargetedBlogs are a great way of adding additional keywords to your website. When another website links to your blog using these keywords, link juice is passed along with it. This helps your site rank for these keywords and adds to the list of keywords you were already targeting.Enhancing Niche AuthorityBlogging about your particular niche builds authority. A blog that gives useful tips and instructions to visitors helps acquire expert status. If a potential customer has a choice between two businesses, they are more likely to choose the one that demonstrates in-depth knowledge through their blog than the one that doesn’t.Going SocialBlog posts are easily shared on social media. This brings in social signals that assist your website’s search engine rankings. Sharing your own content on social networking platforms increases interaction with users and enhances word-of-mouth marketing.Internal LinkingBlogs allow you to build internal links into your main website and this passes link authority to your homepage and inner pages. Links can be made from your products/services pages to any relevant blog post and posts can be linked to one another if the subject matter is related. If you have downloadable PDFs or a subscription form on your site, a call-to-action on a blog post that links to these landing pages will not only encourage interaction and increase conversions, but also pass on link juice. Your blog posts could also receive links from other authoritative pages, which would pass authority with them. Internal linking also allows you to use anchor text associated with your chosen keywords. External websites are likely to link to your page with generic anchor text such as ‘click here’ or ‘read more’, but having internal anchor text that you control allows you to use targeted anchor text when linking your pages.SEO and ImagesIt is important to SEO any images on your blog. This can be done by the use of the image alt text attribute and correct file naming conventions. The images will then be found via the Google image search and can drive an increased volume of traffic to your website.Natural LinkingWell written and informative blog posts will generate links naturally. Asking other websites to link to your blog might seem a little pushy, but if people, groups or businesses find your blogs insightful and helpful they are likely to create links under their own steam.Trust BuildingSome visitors to your website will know exactly what they want and will immediately engage with your services or products. This means you will require a website that is simple to navigate and quick to convert. Most visitors, on the other hand, may be a little sceptical about your expertise and will want to be convinced before they do business with you. Having a blog on your website is an excellent way to build up trust. By sharing professional experiences or case studies and offering information on your niche topics you can become more personal and instil a degree of confidence. As the content on your blog grows, trust will be established with your visitors, which will increase traffic, popularity and enhance your websites SEO.Below I have listed some points that should be considered in order to ensure that your blog is targeting the right users on the web:Blog Hosted as a Sub DomainBy hosting your blog as a sub domain of your main site and not as a separate domain or subdirectory ensures you will reap the best SEO benefits. It is best practise to host your blog with a web address similar to ‘blog.yourwebsite.com’. This will mean that you have only one site to maintain and the link juice that your blog attracts will benefit the main website as well.Trending KeywordsResearch trending keywords with Google Trends or any other keyword research tool available on the internet and write a blog about the latest trending subjects in your particular niche.Insert KeywordsInsert keywords into your blog article in a manner that makes sense and reads correctly. Ensure that you have used correct spelling and grammar. Search engines are very clever determining user-experience and reward blogs that are written with the human user in mind rather than for search engine ranking.Blog titles should contain the target keyword and be no longer than 70 characters. The title is usually incorporated into the blogs URL and is good for the blog’s SEO.Integrating Social MediaVisitors to your blog are more likely to share your post if social share buttons are clearly visible. Providing social share buttons not only improves usability, but also helps to strengthen the social signals from your site. This in turn, as mentioned earlier, improves your blog’s SEO and result page rankings.Interaction on your BlogInteraction on your blog can be enhanced by asking questions and inviting opinion at the end. Examples of this could include; What do you think? or Have you experienced this? If your blog is comparing two different items or strategies, ask your visitors which one they prefer. When you are sharing your post on a social media site, ask a question that is related to your blog. Answer any comments that left on your blog and encourage debate. Seek out blogs and forums in your niche and post comments saying that you have blogged on similar subjects. All this will encourage interaction with visitors to your site and signal frequent use to the search engine crawlers.Driving traffic to your website by using a blog is the most natural form of search engine optimisation. All major search engines will reward a website that has an informative and interactive blog page and you’ll soon see your website rise up through the rankings. Schedule a little time each week to write good quality blog pages and post frequently, about two or three times a week if time allows. Make the blog consistent and relevant to your niche market and watch your fan base and rankings grow.
Paying for Health Care – Health
The cost of health care in the United States is expensive and is escalating. A majority of Americans cannot afford the cost of medicines, physicians’ fees, or hospitalization without some form of health insurance. Health insurance is a contract between an insurance company and an individual or group for the payment of medical care costs. After the individual or group pays a premium to an insurance company, the insurance company pays for part or all of the medical costs depending on the type of insurance and benefits provided. The type of insurance policy purchased greatly influences where you go for health care, who provides the health care, and what medical procedures can be performed. The three basic health insurance plans include a private, fee-for-service plan; a prepaid group plan; and a government-financed public plan.Private Fee-For-Service Insurance PlanUntil recently, private, fee-for-service insurance was the principal form of health insurance coverage. In this plan an individual pays a monthly premium, usually through an employer, which ensures health care on a fee-far-service basis. On incurring medical costs, the patient files a claim to have a portion of these costs paid by the insurance company. There is usually a deductible, an amount paid by the patient before being eligible for benefits from the insurance company. For example, if your expenses are $1000, you may have to pay $200 before the insurance company will pay the other $800. Usually the lower the deductible, the higher the premiums will be. After the deductible is met the insurance provider pays a percentage of the remaining balance.Typically there are fixed indemnity benefits, specified amounts that are paid for particular procedures. If your policy pays $500 for a tonsilectomy and the actual cost was $1000, you owe the health care provider $500. There are often exclusions, certain services that are not covered by the policy. Common examples include elective surgery, dental care, vision care, and coverage for preexisting illnesses and injuries. Some insurance plans provide options for adding dental and vision care. Other common options include life insurance, which pays a death benefit, and disability insurance, which pays for income lost because of the inability to work as a result of an illness or injury. The more options added to the insurance plan, the more expensive the insurance will be.One strategy insurance companies are using to lower insurance premiums and out-of-pocket costs to the consumer is the formation of preferred providers organization (PPO). A PPO is a group of private practitioners who sell their services at reduced rates to insurance companies. When a patient chooses a provider that is in that company’s PPO, the insurance company pays a higher percentage of the fee. When a non-PPO provider is used, a much lower portion of the fee is paid.A major advantage of a fee-for-service plan is that the patient has options in selecting health-care providers. Several disadvantages are that patients may not routinely receive comprehensive, preventive health care; health-care costs to the patient may be high if unexpected illnesses or injuries occur; and it may place heavy demands on time in keeping track of medical records, invoices, and insurance reimbursement forms.Prepaid Group InsuranceIn prepaid group insurance, health care is provided by a group of physicians organized into a health maintenance organization (HMO). HMOs are managed health-care plans that provide a full range of medical services for a prepaid amount of money. For a fixed monthly fee, usually paid through pay roll deductions by an employer, and often a small deductible, enrollees receive care from physicians, specialists, allied health professionals, and educators who are hired or contractually retained by the HMO. HMOs provide an advantage in that they provide comprehensive care including preventive care at a lower cost than private insurance over a long period of coverage. One drawback is that patients are limited in their choice of providers to those who belong to an HMO.Government InsuranceIn a government insurance plan the government at the federal, state, or local level pays for the health-care costs of elgible participants. Two prominent examples of this plan are Medicare and Medicaid. Medicare is financed by social security taxes and is designed to provide health care for individuals 65 years of age and older, the blind, the severely disabled, and those requiring certain treatments such as kidney dialysis. Medicaid is subsidized by federal and state taxes. It provides limited health care, generally for individuals who are eligible for benefits and assistance from two programs: Aid to Families with Dependent Children and Supplementary Security Income.
Health Care Reform Wayback – A Brief History of Health Care Reform in the USA
Is Health Care Reform New? As somebody who is very interested in the progress of health care reform as a taxpayer, private consumer of health insurance and services, and as a professional, I have been trying to follow the current health reform debates. I am getting a little frustrated with the lack of progress on either side of the aisle, and also by some of the knee jerk reactions by politicians and their groupies.. You would think that the current administration, and its political adversaries, had just invented health reform or the cries of outrage that sound against it.I decided to do my best to outline some of the highlights of the health reform attempts, failures, and progress in the past 100 years or so. I am not a professional historian, by any means, so some may feel as if I left out important things or took them out of context. I am trying to be balanced, but take all the blame if I neglected something you feel is important.Teddy Roosevelt In the 1910′sTeddy Roosevelt ran on a very progressive platform in the early part of the last century. His campaign promises for 1912 included protection for workers safety on the job women’s right to vote, and a national health care program. He was president of the United States, by the way, from 1901 – 1909. But he lost the election of 1912 to Woodrow Wilson. It is interesting to note that this Roosevelt was a Republic. Wilson was the Democrat. Never assume that American party politics are set in stone.Early Models of Current Health Insurance and Cries of SocialismIn 1929, Baylor Hospital in Dallas, Texas came up with a pre-paid program for a large areal teacher’s union. This is considered one of the earliest models of health insurance. Now here’s the irony. A few years later, an Oklahoma doctor formed a farmer’s association with a pre-paid plan. Members of the association would pay into the plan, and then get services covered. The American Medical Association called this doctor’s plan socialism!Despite this, pre-paid hospital and doctor plans continued to grow in popularity around the US. However, they usually left out the unemployed and elderly.The New Deal in the 1930′s Another Roosevelt, FDR, also wanted to implement national health reform. He wanted to include it as part of social security legislation. That did not work out, but even Truman wanted to set up a national fund. for health care. He figured everybody could pay in, like we do for social security, and then it could make sure that people’s most severe health needs were met. All of this was left out of the New Deal, and the AMA continued to criticize it as socialism.Post World War II By the end of the second world war, it became a lot more obvious that there was a big gap between health care costs and what mos people could afford. Congress did pass a bill to build a lot more hospitals. They also required hospitals to provide charity care. They had a clause to forbid discrimination on race, religion, etc. But they did allow separate but equal care, which did not always turn out to provide equal care to everybody.In the 1950′s, labor unions began adding health benefits to their collective bargaining agreements. This really formed the basis for the group health insurance many people enjoy at work today. So group health plans became more popular, and in 1954, Congress voted to make this benefits tax-exempt.The 1960′s JFK fought hard for national health care, but again he was met with cries of socialism. But Medicare and Medicaid, regarded as American institutions now, did emerge despite this. Medicare is the US national health plan for seniors and disabled people. Medicaid is the national health plan for very poor people.Despite the fact that millions of Americans had heath insurance coverage for the first time, in the 1960′s, health care spending and costs were beginning to rise.The 1970′s – Nixon and Carter President Nixon, a Republican, worked for health reform. He proposed a bill that would require employers to provide minimum health insurance coverage. Under his administration, money was allocated for the development of HMOs and managed care to contain costs.Carter ran for president, and national health care was a large part of his campaign platform. Even though he won, the severe recession put these plans on hold.The 1980′s and COBRACOBRA is the national law that requires some employers to extend group health benefits to terminated employees for several months.The 1990′s and The ClintonsProbably the most famous previous attempt to dramatically reform health care was under President Clinton. Hillary Clinton, then first lady, spear headed this work. You will probably not be surprised to learn that political critics of the pan delighted in calling it socialism. Experts contend that the plan failed because of partisan politics on both sides. The drug and insurance companies, and the American Medical Association (AMA) also spent a lot of time and money getting the Health Security Act defeated.CHIPS – I cannot leave the 1990′s without mentioning CHIPS. This is the state and federal children’s health insurance program which covers millions of children from lower and moderate income families.21st Century Health ReformI have to credit George Bush, a Republican, with passing the Medicare Prescription plan in 2003. This is also known as Medicare Part D, and it helps fund prescription insurance for Medicare beneficiaries.Obama ran on a platform that included health reform. It seems like it is as tough to pass now as it was during the time of Teddy Roosevelt, FDR, Truman, and Bill Clinton. Politicians are still making deals behind closed doors, and of course, people are still shouting socialism.But some things have changed. The AMA now supports health reform. Many businesses are concerned about spiking costs of covering employees, and representatives have admitted they would like to see some reform that would help them. Even insurance companies have said they will cooperate.Hopefully, we can see some progress. I have no idea what will (or should) happen next.
What are anti-ligature blinds?
Anti-ligature blinds are becoming increasingly popular in a range of different settings. The way these blinds differ from traditional blinds is that they are designed to prevent suicide by hanging.
Initially, uptake for this type of blind was largely restricted to high-risk environments such as psychiatric hospitals and prisons, where suicide is common. In mental health environments and detention centres, suicide via hanging is common and preventative measures must be implemented. A huge range of objects could be used to create a ligature point, meaning anti-ligature systems are highly important.
Over the years, anti-ligature blinds have been supplied to hospitals, schools, student accommodation and even hotels.
How do they work?
There are a range of different systems on the market, but the most reliable could well be the magnetic anti-ligature system. YewdaleKestrel® products utilise load release magnets which separate when a downward force is exerted on the product. This means that the product falls to the ground safely and prevents suicide via hanging.
The magnetic systems used in Yewdale’s products are highly reliable because magnets don’t lose their strength for hundreds of years, guaranteeing a lifetime of lifesaving functionality.
Anti-ligature blinds usually have a magnetic connection point above the blind’s barrel. The blind is easy to reconnect to the magnetic bracket after it has fallen to the floor.
If you are considering an anti-ligature blind, Yewdale is a highly recommended company. Based in the UK, Yewdale produce a wide range of anti-ligature products, commercial blinds, and healthcare products including hospital cubicle tracks and medical curtains.
Yewdale produce other anti-ligature products too including a soft, lightweight en-suite door and other accessories such as soap dispensers, toilet roll holder, shelves and artwork. You can see the full range on the website using the link below.